Identity and collateral for awareness campaign
me too Campaign, direction by Eat Creative

Visual design for charity campaign targeting G8 Summit 2008, held in Hokkaido, Japan. Supported by Oxfam Japan, World Vision Japan and JOICF, the goal was to raise Japanese awareness of health issues faced in other countries. The identity centred around directly inviting individuals to add their signature to the logo, both completing the design and showing support for the campaign.