Identity, packaging and interior graphic for boutique cafe and shop
Neyn Midtown, direction by Hester Fell

Rather than repurpose the original Neyn shop identity, the identity for this second store took the brand's "handmade" ethos and created new story. Lending a temporary, pop-up store feel the interior is raw and unpolished. The packaging and display materials – printed on stickers to echo a craft spirit – detail the hand construction of the custom furniture in juxtaposition with the handmade doughnuts. Equally the utilitarian use of black and white in the design contrasts with the colourful sweets for sale.

see also:
Neyn Akasaka / Neyn Matsuya / Neyn New items / Neyn Lumine