Identity, packaging and interior graphic for boutique cafe and shop
Neyn Akasaka, direction by Hester Fell

Eschewing traditional branding for a more irreverent approach, the identity for the flagship store of Tokyo-based cafe "Neyn" tells a story of country kitchens, garden picnics and meadow nature. Gingham-check and animal footprints motifs play across the packaging and shop interiors, mingling with butterflies and birds. The packaging uses spot-colours and foil blocking on a range of high-grade stocks to make each item feel distinct and lend an air of luxury.

see also:
Neyn Midtown / Neyn Matsuya / Neyn New items / Neyn Lumine